Intu launches 'Light House Experience' at Lakeside

Shopping centre operator Intu has launched its ‘Light House Experience’ at Lakeside, aiming to use art installations to enhance visitors’ experience of its sites.

Working alongside light artist, Liz West, and colour psychologist, June McLeod, Intu has turned conceptual colour designs into free pop-up experiences for its guests. Each one has been designed to lift the mood of the people exploring the art – West and McLeod have created them with the stated aim of making consumers happier, calmer, and more energised

Intu said the light houses use “the vivid colours of the rainbow to evoke positive thoughts, a soft blue-lit, cocooned space to foster calmness and a mirrored, neon-orange charged room to provide an energy boost”.

The aim is to tour the Light House Experience around Intu’s shopping destinations throughout 2020, and it is part of a dedicated strategy to help support customer mental wellbeing across its sites.

Roger Binks, customer experience director at Intu, remarked: “The Light House Experience is just one example of how Intu is creating places where people love to be and that will make them smile. This is part of the ongoing transformation of our centres into successful destinations where all our customers can flourish.”

Intu’s visitors are encouraged to use the hashtag #ColourMyMood to share pictures and track the progress of the campaign across the UK.  

Talking through each house, West commented: “The cylinder shape of the Calm House is designed to create a feeling of being cocooned in a soft seamless space, the Energise House uses infinity mirrors to surround visitors with warm, energy-provoking colour and the Happy House mixes vivid colours and luminous light to create a spectral environment known to increase positive thoughts.”

Meanwhile, Intu released a statement this week, saying the business continues to make progress in its strategy to fix its balance sheet. This process, it said, now includes targeting an equity raise alongside its full-year results at the end of February.

The property company said that it is engaged in “constructive discussions with both shareholders and potential new investors on the proposed equity raise”.

The update was issued in response to a Sunday Times article which reported Intu was seeking to raise £1 billion in a challenging retail property market to pay down debts.

In December, Intu revealed it had exchanged contracts to dispose of its part-owned Puerto Venecia site in Spain for €475 million. The net proceeds of the transaction will be used to repay debt, while nearly £500 million of disposals were announced in 2019 as part of a continued focus on improving the balance sheet.

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