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Intu Derby joins Revo's retail incubator scheme

Another shopping centre has joined the Revo HATCH campaign, which seeks to identify the next generation of retail entrepreneurs.

Revo, which represents the retail property industry, is seeking to drive retail placemaking across the UK. The HATCH campaign rewards entrants with the most innovative retail concepts by giving them free space in participating shopping centres, and help and advice with marketing.

Intu Derby has now joined the Dragons’ Den-style competition, which is judged in May. The exact prize offered varies by location, but all winners will benefit from free rent, with business rates and service charges also covered. Locations including Silverburn in Glasgow, Westfield Stratford City, and St David’s in Cardiff already take part.

“Small businesses are the backbone of the British economy and a source of great creativity and innovation. We believe that the retail success stories of tomorrow will come from today’s pop-up shops, kiosks, and e-tailers as dozens of brands and chains we now know and love have proven. Innocent Drinks for example started as a stall at a music festival,” says Revo head of policy and campaigns Samantha Sen.

“However, HATCH is about more than just identifying the next wave of entrepreneurs and talent who will shape - it is a demonstration of the industry’s commitment to invest in the communities we are embedded in. Yet there is only so much the industry itself can do, we need to see urgent action from government at all levels to reduce the burden on retailers and revitalise our high streets.”