Intu management restructured to boost placemaking

Shopping centre group Intu has reorganised its company structure to make better use of placemaking expertise, in a bid to make its centres more appealing to customers.

The company's development, asset management, operations, marketing and commercialisation teams have been brought together into one directorate, in a bid to transform its portfolio of properties with new ideas. The company said that new enhancements and activities will improve footfall and dwell times.

Intu Lakeside's leisure extension
Intu Lakeside's leisure extension

An increase in leisure attractions, new experiences, and mixed-use spaces – including homes, offices, and hotels – are among the changes being planned. The reorganisation is part of a five-year plan at Intu.

The new directorate will be headed by former development director Martin Breeden, who has been appointed as centre performance director. He led recent projects to update Intu Lakeside and Intu Watford.

Intu centre performance director Martin Breeden
Intu centre performance director Martin Breeden

“An important part of Intu’s five-year strategy is to drive the transformation of our centres into spaces where people continue to love to be and by simplifying our structure, we have brought together key teams from across the business to focus on increasing footfall and dwell time in new and innovative ways,” said Breeden.

“Intu already owns many of the country’s most popular destinations and we have always concentrated on creating compelling day-out destinations for our visitors to enjoy. The new centre performance directorate gives us the opportunity to utilise our combined expertise and creativity to make our spaces even better places to visit, with new events, design enhancements and brands.”

Intu chief executive Matthew Roberts added: “To be in the best position possible to deliver Intu’s strategy, we need to have the right structures and skills in place. I am delighted that Martin Breeden will lead Intu’s new centre performance team.”

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