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International retailers head for Carnaby Street

Three international retailers are opening stores in the Carnaby Street area of Soho in London. Columbia Sportswear, IZIPIZI, and Subdued are the new additions. They join the recently opened MÜHLE store; existing retailer Our Legacy will also be expanding its store.

“Announcing the arrival of our London flagship store is another milestone for Columbia just a year after celebrating our 80th anniversary,” says Columbia Sportswear vice president and general manager Matthieu Schegg. “London is a world-renowned shopping city and we look forward to engaging with Carnaby’s active consumers and global visitors, sharing Columbia’s rich heritage and innovative products.”

IZIPIZI is a French eyewear brand which offers a mix of glasses frame collections, from reinvented classics to colourful everyday ranges.

Italian teenage brand Subdued has a cult following in its domestic market and has recently been expanding in France.

Shaving brand MÜHLE chose the area for its first store outside Germany, opening in Newburgh Street in late 2018, while Our Legacy is a Swedish fashion brand which opened its first international menswear store in Soho in 2014. It now plans to open a womenswear store next door.

“We are excited to see the healthy demand from influential international brands wanting to open their first UK store in Carnaby. These brands are seeking a destination with 7 days a week footfall and a good demographic customer, coupled with our unrivalled events and marketing strategy that supports the retailers and gives our visitors great customer experiences,” says Addy Williams, senior retail portfolio manager at property group Shaftesbury.

“The new flagship for Columbia Sportswear will be a great addition with its innovative technology and community initiatives, and enthusiastic eyewear brand IZIPIZI is another vibrant accessory retailer perfect for our mix. We are also delighted with the expansion of the new Our Legacy womenswear store following the success of their menswear store”