Interactive Champagne challenge for Tommy Hilfiger

Tommy Hilfiger has deployed an interactive game to stores, giving customers the change to take on Formula 1 champion Lewis Hamilton in a Champagne-shaking challenge.

DFROST for Tommy Hilfiger x Lewis Hamilton // #challengelewis from DFROST Retail Identity on Vimeo.

The game, developed by VM specialist Dfrost, highlights the connections between Tommy Hilfiger and the driver, who is a member of the Mercedes Benz F1 team. It is based on the F1 tradition of winners shaking and spraying Champagne from the podium after a race.