Instagram sales strategy pays off for online fashion brand Oh Polly

Online fashion retailer, Oh Polly, has reported record revenues of £15.6 million during 2018, while turnover has increased 140% to £21 million. Pre-tax profits are on track to more than double to over £3 million for the 2018/19 financial year.

In 2018, Oh Polly more than doubled its UK employees, with plans to have over 140 staff across its Glasgow and Liverpool offices by the end of this year.

The Scottish e-tailer, known for its bodycon dresses, has used Instagram to rapidly expand its customer reach. During the three years it has been active on the social media platform, Oh Polly has gained 1.9 million followers, with this number increasing on average by 80,000 users per month. This Instagram-focused sales strategy has seen Oh Polly become the fifth most “engaged UK retail social media brand” last year.

“Oh Polly has gone from strength to strength over the past year, growing our market share both in the UK and overseas. With around 20% of our revenue now coming from the US, we’ve got a huge opportunity to expand our sales within this lucrative market. With that success will come new jobs and investment, both within our UK operations and throughout our supply chain,” said Claire Henderson, CEO and co-founder of Oh Polly.

“The strength of our business is based on the quality of our product. We remain wholly focused on making beautiful clothes, designed by girls, for girls. Our loyal community of repeat customers is testament to the quality, creativity and relevance of our clothing lines.”