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Inflatable aubergine for Camden Market F&B launch

Camden Market owner LabTech is celebrating the official launch of its new food and drink attraction The North Yard with a giant aubergine installation created by custom inflatables company Studio Souffle.

The Big Aubergine is located against the historic backdrop of the newly restored buildings that house the development.

“The launch of The North Yard marks a key milestone for the overall offer of our Camden portfolio and puts us in good stead for the launch of our extended retail offer with the forthcoming Hawley Wharf project next year. This creative and fun installment encourages our traders to join forces and offer visitors a taste of the community and Camden’s vibrancy. The aubergine inspired menus are a great way to draw in more footfall and position North Yard as a leading destination for creative dining,” says LabTech F&B commercial director Maggie Milosavljevic.