Hema chooses JDA for supply chain transformation

Hema has selected JDA to transform its supply chain capabilities.

The European retailer has chosen JDA Luminate Demand Edge and JDA Fulfillment to support the supply chain upgrade.

The solution incorporates Blue Yonder’s artificial intelligence (AI) and machine learning (ML) capabilities, which the retailer will use to provide accurate demand forecasting. The technology claims it will help Hema protect its margins by using over 200 signals – including weather, holidays and promotions – to ensure the right inventory is in the right DCs and stores at the right time.

“We are very driven to grow from a retailer to a global brand. A modern IT-landscape will facilitate this growth where agility, cost awareness and time to market are key,” said Hema CIO, Carsten Klomp.

“JDA fits our microservices approach and is a key component in our digital supply chain transformation. This will enable us to continue building a much more data-driven business. We see great opportunities in the use of machine learning to improve overall quality and empower our colleagues and stores. Together we will shape Hema’s digital future as a critical enabler in our journey.”

Johan Reventberg, president, EMEA, JDA, added: “Retailers are under tremendous pressure to profitably deliver optimal experiences to their customers. This requires data-driven decision-making and the HEMA team understands this.”

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