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Harvey Nichols in new Hong Kong digital services tie-up

Hong Kong retail group Dickson Concepts has announced a new strategic partnership with Harvey Nichols – a company it owns – which will enable more Hong Kong shoppers to access the UK department store chain online.

As part of an initiative to link Hong Kong and UK stores and eCommerce operations, consumers in Hong Kong will be given greater access to previously UK exclusive products and services. At the same time, it gives Harvey Nichols a global audience for its ranges.

The partnership will allow Dickson Concepts – which also operates Beauty Bazaar and Beauty Avenue stores – to tap into all of Harvey Nichols’ technical expertise and digital resources. It will lead to ‘Endless Aisles’ being introduced in Hong Kong stores, allowing customers a chance to purchase from the premium UK department stores while shopping in their own country.

In addition, Dickson Concepts will develop eCommerce styling lounges and augmented reality solutions, which will allow Hong Kong customers to virtually try selected beauty products only available at Harvey Nichols UK, and talk to consultants in the UK.

For the first time, thanks to an exclusive arrangement with global retail technology company Hero, Hong Kong’s online shoppers will be able to connect and interact with associates from Harvey Nichols’ UK stores via instant messaging, photo sharing, and live video streaming, before making online purchases.

These closer links between the wider Dickson Concepts group and its Harvey Nichols UK subsidiary, which it acquired in 1991, come as the department store chain gets set to start selling its ranges via luxury online marketplace Farfetch later this year.

Harvey Nichols will become the first department store in the world to join the platform, and it hopes to benefit from its overall technology expertise which also includes a suite of ‘smart store’ solutions.

When announcing the Farfetch collaboration last week, Sir Dickson Poon, chairman and owner of Harvey Nichols, said the retailer was looking to “create a model of the future”.

He also talked up the fact Harvey Nichols’ curation of global brands will now be available all over the world, emphasising the business’s current strategy for increasing its global exposure and introducing its ranges to a greater number of consumers.

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