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Harvey Nichols teams up with Farfetch

High-end UK department store chain Harvey Nichols will start selling its fashion and accessories via luxury online marketplace Farfetch in the second half of 2018.

The initial stage of the partnership will allow Harvey Nichols to tap into Farfetch’s eCommerce and logistics platform and allow customers to purchase from Harvey Nichols all around the world. Customers will also benefit from Farfetch services including in-store return and same-day delivery.

A statement from both companies on Monday revealed they would “explore additional retail and technology initiatives” as part of the new partnership.

Sir Dickson Poon, chairman and owner of Harvey Nichols, said: “This partnership demonstrates Harvey Nichols’ commitment to embracing cutting-edge digital technology, to create a model of the future.

“We are delighted to be working with Farfetch, given its clear expertise in digital, and look forward to exploring where we can take this partnership in years to come. Harvey Nichols’ curation of the world’s best-loved brands will now be available all over the world.”

The announcement comes as Farfetch is being tipped to list on the US stock market later this year and following other big-name retail deals were secured by the technology-driven business in recent weeks.

As of last month, Burberry’s customers can see the UK brand’s entire global inventory after its technology was integrated to the Farfetch API. The move also means Farfetch customers globally have access to the full Burberry offer.

The arrangement also saw Farfetch provide an “immediate around-the-clock” London delivery service for the 24 hours following Burberry’s February 2018 fashion show, as the need for speed in luxury fashion continues to grow.

French fashion and fragrance house Chanel also took a minority stake in Farfetch in February, as part of a collaboration to develop digital services.

Much of the online marketplace’s capabilities were showcased at its inaugural conference in London one year ago.

Touting its technology as a way of supporting ‘the store of the future’, Farfetch aims to provide luxury customers with a universal ID to connect online and in-store purchases. The demonstration, which judging by its recent partnership announcements clearly impressed visiting retailers, showed how digital in-store technologies such as magic mirrors and RFID tags can all be powered by the Farfetch operating platform.

Farfetch initially launched its technology suite at the London boutique Browns and the flagship Thom Browne store in New York.

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