Gymshark works out workplace waste plan

Fast-growing fitness brand, Gymshark, has introduced a new recycling initiative to tackle workplace waste.

The online-first gym clothing and equipment retailer, which is set to open its first store in London’s Covent Garden later this year, has recruited corporate recycling firm First Mile to service its offices across the UK.

First Mile is providing collection and recycling services for eight separate material streams at Gymshark, including paper, food, glass, compostable packaging and textiles. 

The partnership covers Gymshark’s UK sites, including its Birmingham-based headquarters, its Gymshark Lifting Club, and its London office, known as GSLDN.

The online retailer’s 400-plus staff recently participated in interactive recycling workshops, led by First Mile, which explained how to effectively segregate waste into separate recycling sacks. First Mile said this is an issue of increasing importance in order to avoid contamination and help organisations achieve zero-waste targets.

As part of the collaboration, Gymshark has also restructured the layout of its offices, reducing the number of bins, introducing more recycling points, and supplying redesigned graphics to represent the recyclable materials the company uses every day.

As the partnership progresses, First Mile will lead ongoing reviews and discussions with Gymshark around wider environmental issues.

René Skytte, chief procurement officer at Gymshark, commented: “This year, as a business, we made a promise to our people and our planet.

“To our people, we promise a culture for everyone, with fair working conditions at a workplace which truly cares. To our planet, we promise to help prepare our environment for tomorrow, by making sustainability a part of everything we do.“

First Mile founder and CEO, Bruce Bratley, said of Gymshark: “It’s great to see that it’s taking its environmental impact seriously.”

Last week, Gymshark was listed as the fastest growing fashion brand in The Sunday Times HSBC International Track 200. It’s the second year in succession it has ranked in first place within its sector.