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Global insight: Alternatives to click & collect across Europe

Click & collect will account for every second online grocery order in the EU by 2017 but there are plenty of other fulfilment options that can maximise profit for European retailers, according to new research.

The study by analyst group Research Farm, entitled Online Grocery Retailing in the EU 2014, highlights four different strategic options available to retailers.

Adding to this idea, director at Research Farm Daniel Lucht commented: "In the UK, Tesco and Giraffe could form an ideal partnership. Tesco could start a trial to deliver Giraffe takeaway meals with the online grocery delivery fleet.

"There should be a significant shopper segment for which such a service, to receive all food needs from a single touch point in a single transaction, would be an enticing option."

Research Farm's report said that online grocery home delivery has typically been about route optimisation, better load factors and utilisation, high average order values and managing time slots, with the end goal of keeping costs down and becoming profitable.

With that in mind, what do you think about the above suggestions? Feel free to share you ideas below, or via Twitter @EssRetail.