Giant art installation for Carnaby

An enormous outdoor art installation has been unveiled in Carnaby in central London. The shopping destination encompasses several streets, with the installation spanning Carnaby Street, Broadwick Street and Ganton Street.

The artwork has been designed by musician and visual artist Boy George, poet Billy Collins and contemporary artists Mr Brainwash, Bradley Theodore, Henry Hudson and Zaria Foreman. It consists of a vinyl wrap measuring 84.5m in length and 11.55m in height, featuring large scale versions of individual artworks. It has been produced in association with ocean conservation charity Project Zero, with support from property owner Shaftesbury. It will remain in place until spring 2020.

Each element of the artwork addresses the environmental impact of human activity on the oceans, and forms part of a continuing project by Project Zero and Carnaby. Project Zero is an umbrella charity that creates unique events and experiences designed to raise public awareness about environmental issues in oceans, and seeks to create new revenue streams for ocean conservation groups.

The original artworks featured in the wrap are on show to the public in a Project Zero gallery on nearby Marshall Street, until 31 January. Also on show will be unique tee shirts and tote bags created by Project Zero ambassadors including Pixie Geldolf, Cara Delevingne, Ronnie Wood, Rita Ora, Ray Winstone, Sienna Miller, and others.

When the exhibition ends the artworks will be auctioned to support conservation projects.

“Project Zero is harnessing the power of the ocean to turn the tide on the climate crisis by inspiring people to reduce their carbon footprints and helping to restore and protect 30 per cent of the ocean by 2030. We're enormously grateful to Carnaby for their continued support and commitment to creating long-term sustainability for our planet,” said Project Zero founder Michele Clarke.

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