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Gender neutral mannequin developed to meet demand from stores

VM and fixtures specialist The Retail Factory has launched a gender neutral mannequin, developed in-house, to meet growing demand from stores. A number of retailers have launched gender neutral fashion ranges.

“It took 10 months in planning, design and creation, working with designers and sculptor before sending the finished mould into production, which can take up to three months,” says national sales manager Gemma Liddon, who initiated and managed the project.