Gap upgrades payments technology in Europe

Fashion retail group Gap Inc says it is introducing a more flexible payments infrastructure to eliminate what it describes as the complexity of working with different local networks and legacy payment systems.

The move is expected to help create a single view of payments and customer data across 150 Gap and Banana Republic stores in the UK, France, Italy and Ireland, which the company hopes will help it deliver a more personalised experience to its customers.

Gap is working with Adyen to make this move, joining retailers such as Fat Face, Jack Wills and Mulberry, which have also introduced the Dutch technology company’s payments platform in recent times.

With Gap and Banana Republic’s online businesses also using the payments platform, the group is aiming for a “unified experience” across online and in-store when it comes to how customers make a transaction.

Josh Ramzy, payments product manager at Gap Inc, commented: “A fast and frictionless experience is the cornerstone of retail transformation.

“Partnering with Adyen in Europe will enable us to enhance our customer experience with convenient, fast and innovative payment methods.”

Last week, Gap Inc announced the election of three new board directors, highlighting the type of expertise the business is looking to add to drive change within the organisation during a rapidly-changing retail market. Those that have joined are: Amy Bohutinsky, COO of online brand house Zillow Group; John Fisher, co-founder and general partner of investment management firm Sansome Partners; and Lexi Reese, COO of tech company Gusto.

Bob Fisher, chairman of Gap Inc, said: “Each of our new directors brings a diverse and solid understanding of today’s consumer, their needs, and the opportunities within the retail industry.

“Amy and Lexi have proven track records driving critical business decisions at the intersection of technology and commerce. John’s deep understanding of the company and substantial financial acumen will be immensely valuable to our board.”