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First permanent branch for Mr Ji

Taiwanese chicken restaurant brand Mr Ji is to launch its first permanent site, after running a successful pop-up in Camden.

The brand has secured a 93 sq m (1,000 sq ft) unit at 72 Old Compton Street, in Soho, for its full debut. Design group Mystery has been appointed to design interiors that will reflect the neon-lit night markets found in Taipei.

Mr Ji's concept is based around crispy fried chicken dusted with flavoured powders, with dessert options including sweet potato doughnuts. A selection of Taiwanese teas will be available, including alcohol-infused varieties.

“I’m looking forward to bringing my modern and sustainable take on Taiwanese fried chicken to Old Compton Street, using fantastic quality chicken and punchy powders,” says Mr Ji founder Samuel Haim.

“The brand was looking for a premises that would suit office workers, students, and tourists, and our knowledge of the London market helped find this great spot in the heart of the West End,” says restaurant acquisitions agent Etai Page of property group Shelley Sandzer, which secured the site for Mr Ji.

Mr Ji will open during November.