Festival of Light transfers to Southampton after Bullring run

An art installation at Bullring & Grand Central in Birmingham is to transfer to Westquay in Southampton after proving to be a hit with shoppers.

Shopping centre group Hammerson ran the Festival of Light – an immersive experience featuring light installations from an international group of artists – for the second time this year, after a positive response on its initial run last year. Customers were able to visit the landmark city centre venue between 24 January and 2 February, so see artworks including Neon Angel Wings by Carla O'Brien, which also provided a photo opportunity for visitors to share on their social media pages.

The installation is currently being installed at Westquay, for a Valentine’s Day opening.

“More and more customers are looking for a real experience when they visit our destinations, and that is what Festival of Light is all about,” said Hammerson group events strategy manager Raymund McManus.

“This year’s event is bigger and better, with exciting world class art installations that you just can’t get anywhere else. Events like this really work for us, not only driving footfall, but also attracting people from further away, including visitors that might not have come to Bullring & Grand Central before. We have a fantastic schedule of events planned for 2020, across our portfolio, so this is just the start.”

Westquay will host the Festival of Light for a week, unti 23 February. It will also be a running a pop-up exhibition based on Disney movie The Lion King.

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