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Feelunique partners with beauty review platform Veleza

Feelunique has partnered with Veleza to provide its customers with beauty product reviews from Veleza’s community of 68,000 members.

Since launching in 2015, Veleza has generated 20,000 product reviews with over 100,000 images created by its members. Feelunique customers will be able to access this expert insight as the content will be automatically pulled onto Feelunique.com product pages.

Customers will see how the product they are interested in buying looks on Veleza members. The API will also pull in Veleza's sliding scale rating for different details of the product, such as whether it gives a nice glow, and whether the product is easy to use.

“Visual and editorial user-generated content is highly effective at driving eCommerce across all consumer-facing businesses,” said Joel Palix, CEO of Feelunique. “Bringing together Veleza, the leading independent beauty product review platform, with Feelunique, Europe’s leading online beauty retailer, creates a powerful and compelling online shopping experience in beauty that simply cannot be replicated on this scale. The nature of this type of content embraces authenticity, enhances the consumer’s shopping experience and provides invaluable customer insight for brands.”

Martynas Nikolajevas, CEO of Veleza, added: “The growing reliance on user-generated content in beauty is having an increasingly tangible influence on consumer’s purchasing decisions. We are excited to bring our quality beauty product reviews and ratings, and the associated benefits, to Feelunique through this partnership.”