Feelunique partners with Zalando to boost beauty marketplace

Feelunique and Zalando have announced a partnership which will see the UK beauty retailer provide Zalando with the latest skin and make-up products for the fashion e-tailer's dedicated beauty marketplace.

Zalando customers will now have access to premium and niche international beauty brands, with Feelunique providing 1,000 products at launch, 25 of which being exclusive brands.

Jim Buckle, COO of Feelunique, said: “We are delighted to launch a selection of beauty brands and products on Zalando.  This is another important building block in the extensive global reach that we offer to beauty brands and another way for beauty consumers to discover our unrivalled range.”

Pamela Wade-Lehman, head of beauty at Zalando, added: “We are excited to have Feelunique onboard as a new partner for the Zalando Beauty category. This new partnership will add 40 exciting beauty brands – including Nuxe, Omorovicza and Elemis – to our portfolio and pays into our platform strategy. Through our Partner Program, we directly connect Feelunique to millions of customers, who in turn benefit from increased assortment choice and the ability to shop multi-brand through a single destination with maximum convenience.”

Zalando recently recorded record figures for its second quarter trading statement. The European eCommerce player witnessed the fastest growth in online site visits for six years which helped revenues surge by 20.1% to €1.6 billion.

Site visits climbed by 34.3% annually to reach 986.4 million – 83.5% of which came through mobile devices – resulting in the record number of 36.1 million orders in Q2 2019.