Feelunique CEO Palix to step down this year

Feelunique CEO Joel Palix has announced he will leave his position at the online beauty retailer later this year.

After 5 years at the helm of the company, Palix says he will be departing to pursue other professional opportunities. His responsibilities will be handed over to COO Jim Buckle, and chief marketing officer Jen Roebuck over the next few months.

Robert Bensoussan, chairman of the company, will oversee the handover, which is expected to be completed by June.

Commenting on Palix’s decision to move on, Bensoussan said: “On behalf of the board of Feelunique, I thank Joel for his dedication and commitment to the company.

"Under Joel’s leadership, Feelunique grew revenue threefold, becoming an international leader in beauty eCommerce while fulfilling its mission of offering the online beauty consumer a market leading digital experience, combining an unrivalled choice of products with rich proprietary content and a unique offering of shopping services.”

Palix himself described the last five years as “a fast-paced and incredible business journey” – he inherited the CEO position in 2014 after founder, Aaron Chatterley, handed over the day-to-day running of the business to take on a more advisory role.

Feelunique's latest payment innovation - quick checkout with Apple Pay
Feelunique's latest payment innovation - quick checkout with Apple Pay

“I am proud of our achievements in making Feelunique a strong leader in the fast-growing beauty eCommerce category,” Palix commented.

“I would like to thank our board for their continuous support and our teams across London, Jersey, Guernsey, Paris, Hong-Kong and Shenzhen for their dedication in building such a unique company.”

Over the last 12 months, the Feelunique business has been focused on international expansion, opening a distribution centre in Hong Kong to serve the Asian market, and launching a cosmetics store on Chinese eCommerce platform Secoo. The e-tailer has also been developing a number of new payment options, including working with Veeloop to offer a solution to help parents purchase the right products for their children and today Feelunique launched Apple Pay functionality to product pages, allowing customers to check-out with one click. 

The departing CEO plans to remain an active and supportive shareholder of Feelunique.