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FatFace upsizes Cardiff store

Fashion brand FatFace has opened a refurbished and upsized store at St David’s in Cardiff, in the latest example of fashion stores growing into larger units.

The store has doubled its footprint with the installation of a new mezzanine level, introducing new signage, fitting rooms and a more contemporary feel. Design is by Box of Frogs.

FatFace head of acquisitions Daren Humphrey says the branch has always been a strong performer. “Our investment in the Cardiff store will assist us in maintaining this robust sales performance. The addition of the mezzanine level has given us the scope to provide a higher volume of stock across menswear, womenswear and childrenswear, and we are pleased to now share our new contemporary concept store with our loyal customer base in the city.”

“With this brand-new mezzanine level, FatFace will continue to be a high performing brand, offering a broader range of everyday wear for even more of our visitors. The brand follows in the footsteps of other major retailers who have recently refurbished and invested in their St David’s stores, including ECCO and Watches of Switzerland. This fresh new look and the significant increase in space will enable FatFace to go from strength-to-strength in Cardiff,” says Intu regional managing director Colin Flinn, on behalf of St David’s joint venture partners Intu and Landsec.