Fashion brand Raeburn prepares for six month pop-up

Fashion label Raeburn is to open a six month pop-up store at 3 Newburgh Street, in the Carnaby Street area of London’s Soho, in August 2019.

The brand, founded by designer Christopher Raeburn, champions the use of surplus fabrics and garments to create new pieces.

The store will act as the brand’s primary retail space in London for the duration of its opening, with the 78 sq m (841 sq ft) space showing its seasonal collections, collaborations and Raemade special items, as well as functioning as a creative studio. It will also be used to test and develop Raeburn’s retail format.

“Our Newburgh Street store will offer Raeburn the chance to tell its unique brand story to a new and exciting audience,” says the brand’s head of retail Jolyon Bexon. “As we develop and test our retail concept, we look forward to meeting and learning from our customers. Our agility as a business to deliver on their feedback will be another important step for the brand as we continue to grow home and abroad.”

“Innovative product within a creative space alongside their sustainability policy is exactly the right fit for our Carnaby and Newburgh Quarter shopper. We hope they will succeed to become a permanent fixture on Newburgh Street,” says Samantha Bain-Mollison, head of retail at landlord Shaftesbury.

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