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Farfetch launches on JD.com to aid China push

Farfetch has announced the launch of a flagship store on Chinese online marketplace JD.com.

The move comes after Farfetch’s Chinese arm's February acquisition of Toplife from JD.com, which is already a strategic investor in Farfetch. 

Farfetch said it now has a ‘Level 1’ entry point on the JD.com app, which means the 300 million-plus customers using it have instant access to more than 3,000 brands via the European retail and technology company’s ever-growing network of fashion partners.

Farfetch and JD.com first started working in partnership in July 2017, with the former leveraging the latter’s logistics capabilities in China, as well as its insights into the behaviour of China’s luxury consumers.

Judy Liu, Farfetch’s China managing director, remarked: “I am delighted to be able to offer JD.com’s customers direct access to the broadest selection of luxury fashion online, and to be able to offer luxury brands the premier luxury gateway to China for executing on their digital strategy in China.

“We have been able to do this, in significant part, thanks to the enthusiasm and support from our brand partners. Brands crave ever-better access to the Chinese market, and we are thrilled to deliver this for them.”

Farfetch also announced several senior appointments this week, including the arrival of its first chief data officer, Kshitij (KK) Kumar, and inaugural chief brand officer, Holli Rogers.

Kumar joins from Zalando, where he was most recently the company’s VP of data solutions. Rogers is CEO of Farfetch-owned retailer Browns, and will continue in that role while assuming new group responsibilities.

Additionally, Kelly Kowal has been named executive VP for Farfetch Platform Solutions, and Sandrine Deveaux is set to become executive VP for the group’s store of the future division. John Veichmanis has stepped down from his role as chief marketing officer.

José Neves, Farfetch founder, CEO and co-chairman, commented: “These changes continue to boost our capabilities and sharpen our strategic execution with dedicated focus on key initiatives.

“They reflect the importance of our strategic priority to build our brand – blending both the ‘art’ of building a fashion brand and the ‘science’ involved in building world-class data-driven demand generation capabilities. The changes also speak to the rapid growth of Farfetch Platform Solutions in recent months, following the acquisition of CuriosityChina, our innovation partnership with Chanel and our agreement with Harrods to create an eCommerce offering for the department store.”