Farfetch launches latest start-up accelerator programme

Online fashion platform Farfetch has announced that applications for Dream Assembly 4 – its start-up accelerator programme – are now open.

The company is seeking to work with companies building a unique solution for the fashion and retail space, and the scheme helps support the development of emerging businesses as well as giving Farfetch a head-start in sourcing new innovative ideas.

Dream Assembly 4 is a seven-week programme, starting at the end of April and running until early June 2020. Selected companies will be based in the Farfetch office in Lisbon for the majority of their time, but they will travel to the digital retailer’s offices in London and Porto during the course of the initiative.

“We'll provide start-ups with a curated programme of mentorship, networking, and support to help them to accelerate their dreams,” Farfetch said.

“The programme will culminate in a ‘Demo Day’ in London, where the companies will have the chance to pitch their projects to a selected pool of leading-external investors for follow-on funding, luxury brands and industry leaders.”

Applications are being accepted on the Farfetch website until 5 February, and those applying must have, at the least, a minimum viable product or prototype and some traction – it could be revenue or adoption – to be eligible.

On 9 December, Farfetch marked the end of its third cohort of the Dream Assembly programme, which was run in partnership with Burberry, with a presentation by participants in London.

The start-ups presenting and seeking an opportunity for investment and advice, or to work with Farfetch, were, as follows:

Becoco – an artificial intelligence (AI)-driven platform enabling retailers to scale personal styling.

Brandpoint Analytics – which uses blockchain and AI to help retailers understand consumers and align pricing to customer demand.

Change of Paradigm – a business looking to help the fashion industry harvest the full potential of 3D.

Inline Digital – a company building a cloud-based, wholesale ecosystem.

Mirow – a firm offering “smart mirrors-as-a-service” for fashion retail and hospitality.

Personify XP – which is helping businesses convert anonymous shoppers using AI.

Springkode – a direct-to-consumer sustainable fashion marketplace.

Speaking ahead of the event, José Neves, Farfetch CEO, said: "We look forward to continuing to support all of our alumni start-ups as they continue their journeys.”