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Exhibition launch brings crowds to Stance

Fashion brand Stance –best known for its ranges of socks and underwear – has hosted the launch of the Bikestormz Photography Exhibition at its UK flagship London store on Neal Street.

The exhibition has been created in collaboration with photographer Adam Corbett. It showcases Corbett’s long-term project to document the Bikestormz youth movement, which was founded in 2015. The group operates under the mantra of ‘knives down, bikes up’ in a bid to provide an alternative to involvement in street crime and gangs for young people.

US brand Stance its first UK store in November 2018. Designed by an in-house team, with artwork by Punks & Poets, the store has a purpose-built gallery and events space in its basement.

“Following our exciting conversion from a pop-up to a permanent tenant in this space, and the huge success of our first exhibition earlier this year, we are thrilled to launch BikeStormz to the Stance community in central London. BikeStormz is a brilliant social enterprise and we are proud to host Adam Corbett’s latest work,” says Stance Europe director of marketing Rich Philip.

Simon Taylor, property director at landlord The Mercers’ Company, says: “We are always looking to bring exciting new dimensions to the Neal Street experience, which Stance is continually delivering with its dedicated gallery and event space. The brand’s creativity and commitment to the community is a huge benefit to the Mercers’ estate and we are proud to support both Stance and BikeStormz in this meaningful endeavour.”