Ex-Asos CIO Pete Marsden named Yoox Net-a-Porter CTO

Online luxury and fashion retailer Yoox Net-a-Porter (YNAP) has appointed Pete Marsden as its group chief technology officer (CTO).

The former Asos chief information officer (CIO) – who has most recently held the roles of CTO at insurance company Aviva and interim CIO at House of Fraser – has taken on one of five new senior executive appointments across the YNAP group. 

Marsden will oversee YNAP’s technology functions in London and Bologna, which includes a major focus on developing mobile, personalisation and artificial intelligence tools to help drive new services for consumers.

He will work closely with the wider business and report into Olivier Schaeffer, global chief operating officer. Marsden was highly regarded at Asos, and helped launch the online fashion house in China and Russia during his two years at the business.

Marsden’s appointment comes a year after Alex Alexander vacated the CIO position at YNAP in September 2018 to join Emirates Group as its CTO.

Meanwhile, Paolo Inga has been named the group’s global human resources (HR) director after leading the HR function at Vodafone Shared Services for several years, and Nicola Brandolese – the CEO at Italian fashion brand Giuseppe Zanotti – is set to join as managing director of Net-a-Porter later this month.

Thierry Pichon has joined the company’s luxury division from Dubai-based Chalhoub Group in the newly created role of vice president of global sales and customer experience. He will have overall leadership of the division’s recently expanded personal shopping and client relations programme.

Alessia Crivelli, the former Gucci global partnerships and special projects director, has joined the Yoox team in the newly created role of brand and communications director, and is focused on the group’s fashion division.