Etsy completes Google Cloud migration

Online marketplace Etsy has completed its two-year migration to a Google Cloud platform, which it said has given the company an opportunity to deploy its tech team in new ways.

In a joint statement, the retailer and tech business said the switch in platform has enabled Etsy to move 15% of its engineering headcount from managing infrastructure to focus on work that supports improvements in the customer experience.

They added that the move has also increased Etsy’s velocity to run IT experiments, and operate more sustainably. The marketplace is looking to run on 100% renewable electricity by the end of this year. 

During the migration, Etsy moved 5.5 petabytes of data, which it said is the equivalent of approximately 40 billion photos, from 2,000 on-premise servers to Google Cloud. The retailer is also now using Google Cloud’s machine learning capabilities to support growth.

Fundamentally, Etsy hopes Google’s compute power will help deliver its customers a more curated online experience, enable its IT team to operate more efficiently, and provide a flexible platform for future innovation.

Mike Fisher, CTO of Etsy, said: “Etsy’s mission is to keep commerce human, and technology plays a vital role in this.

“We have more than 65 million one-of-a-kind items in our marketplace and are using cutting-edge machine learning to continually improve the experience for our community. We needed a technology partner that was both a culture fit for Etsy in terms of agility, efficiency, and innovation, and also had the technical chops to move our business forward.”

Etsy plans to release its fourth quarter and year-end 2019 financial results on Wednesday 26 February. In October it reported third-quarter revenue growth of 31% to $197.9 million, which included $6 million related to the results of Reverb, an online marketplace it acquired in August.

Net income for the period was down by 25% to $14.8 million, off the back of the acquisition, technology investments, and the launch of various new services for marketplace sellers.

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