Equator heads up Harvey Jones digital marketing project

Kitchen designer, retailer and manufacturer Harvey Jones is working with Equator to overhaul its digital marketing activity, in a six-figure investment.

Equator will integrate SEO, PPC and display, with the aim of making the channels work harder to drive more sales through the company’s website.

Harvey Jones has 32 kitchen showrooms across the UK. Olivia Faranda, head of marketing, says: “Equator impressed us with its integrated approach to digital marketing. We were aware of the strengths of each of the channels, but the team opened our eyes to the cutting-edge ways they could work together, supporting overall conversion growth.

“We’ve got some exciting plans for the future. We’re aiming to explore how we can further enhance our entire digital presence, so it’s essential we have a world-class digital marketing strategy to cater for our planned growth.”

Garry Hamilton, business development director at Equator, comments: “We’ve invested significantly in evolving our marketing team over the last few years, enabling us to provide clients intelligent, integrated strategies that drive real awareness and deliver big returns.

“We’re excited to be working with a business that holds such a high standard for craftmanship, reflecting our own commitment to generating the very best results for our clients.”