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Enjoy technology set for UK growth after $150m investment

US eCommerce company Enjoy – which works with businesses to provide delivery and an in-home technology expert set-up service – is set for further growth in the UK.

The business, which was co-founded by former Apple retail boss Ron Johnson and has been working with EE in the UK for the last year, has secured an additional $150 million to fund expansion outside its US heartlands.

Enjoy’s proposition, known as the 'on-demand mobile store', promises to pair the convenience of online shopping with the confidence shoppers receive from talking to staff in a physical store. By booking a trained expert alongside product delivery at the online checkout, consumers know their new devices will be up and running a short time after receiving them.

The company already works with AT&T, Google, and Sonos, as well as EE in the UK. Indeed, the EE partnership was strengthened last week when the mobile network operator and retailer announced its super-fast smartphone home delivery and set-up service has been extended across the UK.

After launching in parts of London this time last year, the same-day service in partnership with Enjoy is being rolled out to EE customers across the capital city as well as Birmingham and Manchester. Glasgow, Leeds, Nottingham, Liverpool, Bristol, Sheffield, Cardiff and Cambridge will also receive the service by the end of 2019.

Enjoy’s additional investment came from LCH Partners, which is private equity company L Catterton's new consumer technology platform. It brings Enjoy’s total funding to more than $350 million, with previous investors including Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital, and Oak Capital Management.

Johnson said: “As we look to drive the next phase of our growth, L Catterton was a natural choice as our partner, given their expertise in building consumer and technology brands on a global scale.”

Marc Allera, CEO of BT’s consumer division, which owns EE, said working with Enjoy was a decision centred on improving customer experience.

“At EE we’re always working to provide our customers the best, most personal, and local service to match the UK’s biggest and fastest mobile network," he said.

“By partnering with Enjoy, we’re able to offer our customers a unique superfast, super-flexible, personal delivery service, complete with on-the-spot expert set-up – ensuring they get the best smartphone experience, and we’re now making this available to even more customers across the UK.” 

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