Eco focus for Vivienne Westwood window campaign

Fashion designer Vivienne Westwood has made sustainability the key element of the window displays for her Spring/Summer collections.

The windows, designed by Lucky Fox, have been rolled out across ten stores in the UK and US. They feature Chinese drawings, and are constructed using a selection of environmentally-friendly materials including bamboo ply, reboard and PVC-free vinyl. Screens and props will be recycled when the window campaign has finished.

Vivienne Westwood’s brand motto – ‘What’s good for the planet is good for the economy’ – features prominently in the displays.

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