First eBay concept store in UK to explore 'new ways of retailing'

Online marketplace eBay has operated festive pop-up stores in the UK before, but it is going a few steps further with the imminent opening of a new bricks and mortar concept.

The new-style pop-up is set to open in Wolverhampton offering small businesses the chance to sell their wares over the course of one month. Approximately 40 small companies will be involved in what the retailer has described as a retail experiment, according to the Press Association.

This latest move by eBay is part of its Retail Revival programme, which aims to help small businesses take better advantage of the opportunities online and help harmonise the relationship between local shops and eCommerce.

In March, eBay said that the businesses participating in the UK’s Retail Revival initiative in Wolverhampton had surpassed £2 million in sales, just six months on from its inception. Some 64 participating retailers have benefited from eBay-led one-on-one support in creating personalised eBay shops, as well as gaining access to a comprehensive training programme that covers eBay selling basics and general digital skills such as search engine optimisation and social media marketing.

The online marketplace has said that it will continue providing support and training to Wolverhampton businesses until the end of November 2019, and the plans for a pop-up store are evidently part of those plans.

Rob Hattrell, vice president of eBay in the UK, said: “The small retailers taking part in Wolverhampton’s retail revival have already shown that physical and online retail can survive, and thrive, together.

“They have achieved more than £2 million in sales as of March and many have employed more staff as a direct result of the partnership. This pop-up store aims to take that growth, and the value of this programme, to the next level.”

He added: “It will explore how stores of the future could combine technology with that vital human connection to powerful effect, whatever the size of the business."

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