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Dunnhumby and Microsoft announce cloud partnership

Global technology company Microsoft and data science business Dunnhumby have announced a new cloud partnership.

As part of the new collaboration, Dunnhumby will move its customer insights products to the tech titan’s Azure platform,

Dunnhumby, which is still owned by Tesco, after the UK’s largest retailer tried but failed to sell the division in 2015, works with several retailers and brands, including Tesco, Coca Cola, L’Oreal, and McDonald’s. The new Microsoft partnership is expected to give these partner companies improved access to Dunnhumby’s data science tools.

Clare Barclay, COO at Microsoft UK, commented: “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers.

“Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that Dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.”

Dunnhumby says that it analyses more than 395 million shopper baskets and nine billion data records every week, giving its partners access to a vast array of information related to their customers’ shopping behaviour.

Guillaume Bacuvier, CEO of Dunnhumby, added: “This partnership will empower more retailers and brands across the globe to more effectively compete in this expansive yet turbulent industry.”

He added that the company’s ambition is “to fundamentally change the way data is used in retail”, and welcomed Microsoft’s support in delivering this promise.

Retailers and brands will be able to find out more about the partnership at next week’s National Retail Federation Big Show, which takes place in New York City.

Essential Retail will be attending the event, publishing news, interviews, and insights from the key sessions, and uncovering the latest retail technology innovations set to impact the industry this year and beyond.