Dowsing & Reynolds opens first physical store

Leeds-based home décor brand Dowsing & Reynolds has opened its first physical store, in its home town, located in the Victoria Quarter's County Arcade.

Brand founders James and Ally Dowsing-Reynolds worked with designer Karen Knox, of Yorkshire design agency Making Spaces, to design the store. Retail psychologist Kate Nightingale also acted as a consultant on the project.

Arranged over two floors and spanning 201 sq m (2,165 sq ft) the store features a dedicated section for each room of the home.

The kitchen area features ranges of cupboard and drawer handles, with paint, lamps and faux foliage displayed in the living room space. Hallway and bedroom areas are used to display merchandise including sockets and switches, and ranges of pendant and wall lights.

The store interior is finished in a 'mud wrestling' grey paint that is sold at the store, and features bespoke cabinets designed to house rainfall showers and wall-mounted taps in the bathroom area.

“With such a range of products on display in our new shop, and more yet to come, we’ve worked around the clock to bring something extra special to those shoppers in Leeds that are looking to make their homes more striking with carefully selected finishing touches. It’s about the way a kitchen handle feels to the touch as you open a cupboard or drawer, and a statement light that creates just the right ambience,” says Ally Dowsing-Reynolds.

“We’re beyond thrilled to be nestled in the heart of the Victoria Quarter among such high profile names in fashion and design, after focusing solely on our online business for the past seven years. The team we’ve chosen to work in-store are interior design aficionados and are passionate about helping inspire customers to create a home that says something about them. We often get asked whether our products can be experienced ‘offline’ so we look forward to welcoming both neighbours and customers alike to get up close with our products.”

“As a consumer psychologist and human experience expert, I was asked by Dowsing & Reynolds to help with their exciting new store concept. I conducted a behavioural review of the proposed experience with its consistency in mind as well as paying attention to product 'grabability', brand and product story, and how immersive the overall experience is,” says Kate Nightingale of Style Psychology.

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