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DIY and gardening consumers prefer physical to online shopping

UK DIY and gardening enthusiasts are predominantly bricks and mortar shoppers, according to stats from GlobalData.

Over 60% of DIY and gardening shoppers in the UK prefer physical retail to online, despite store closures from the likes of big high-street names including Homebase which closed 47 stores in the latter half of 2018.

GlobalData found that 64% of consumers shopping in this sector are likely to switch to a different retailer’s physical store if their normal shop closes, rather than purchase online with their favourite brand or travel to another location.

The analyst firm claims this indicates preference for physical retail over eCommerce, but also convenience over loyalty. According to GlobalData, the UK DIY market is valued at £7.04 billion in 2019 and is expected to grow by 1.8% to reach £7.17 billion in 2020. Meanwhile, UK gardening spend will rise 1.6% to £4.43 billion in 2020.

“Though closing stores is undoubtedly a sensible move for Homebase, the DIY specialist will struggle to encourage customers to switch to its website or to travel to the next closest Homebase store,” said Amy Higginbotham, retail analyst at GlobalData.

“Shoppers will instead be more tempted to switch to more convenient bricks and mortar competitors such as Screwfix, who leads the way for convenience in the DIY and gardening market and continues to outperform, while B&Q – which returned to growth in its Q1 to 30 April this year – has recently introduced its smaller, more accessible GoodHome format.”

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