Dixons Carphone expands chief digital officer Allsop's remit

UK electricals retailer Dixons Carphone has announced that its new chief digital officer (CDO), Mark Allsop, has been given an extended remit and appointed chief operating officer (COO).

Allsop, who only joined the business as CDO in January, will now oversee stores, contact centres and online as the business attempts to deliver what it describes as “a seamless omnichannel experience” for its customers. This new role will come into effect from 4 May.

When Allsop arrived from Merlin Entertainments, where he had been chief digital marketing & information officer, it was the first time Dixons Carphone had appointed a CDO, but it has turned out to be a very temporary job title.

The move comes after Alan Ritchie, the retailer’s current COO, announced he will leave the company in June. Over the last 11 years, Ritchie has led the retail business, supply chain and contact centres.

Meanwhile, Ed Connolly, formerly of John Lewis Partnership (JLP), will join as chief commercial officer on 4 May. At JLP he held multiple roles across commercial and strategy teams, most recently as director of partnership strategy.

He has been tasked with continuing Dixons Carphone’s commercial transformation, and will replace Steve Ager, who is leaving in June after 12 years to take up a new role outside the retailer.

Alex Baldock, CEO of Dixons Carphone, which runs Currys PC World and Carphone Warehouse in the UK, commented: “I would like to thank Steve and Alan for their important contributions to Dixons Carphone over many years.

“We look forward to building on their hard work and successes as we continue with the transformation of the business in our vision to help everyone enjoy amazing technology.”

Connolly added that Dixons Carphone was “undergoing one of the most exciting transformations in retail”, saying he wanted to create a “world class” commercial function.

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