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Digital signage for Silentnight flagship store

Bed brand Silentnight has introduced new in-store and in-window digital signage at its recently-opened flagship store at Intu Lakeside.

The brand is seeking to improve communications and reduce its environmental impact by using the screens, which have been installed by Universal AV, using Peerless-AV mounting hardware to secure displays from Philips.

“The media screens… assist in creating theatre within the Silentnight showroom,” says Silentnight head of retail Beth Hansell. “They have enhanced the customers shopping experience, providing a more cost effective and environmentally friendly way to communicate our offers and bed collections than posters that require replacement periodically.”