Digital display pods for London Westfield centres

Shopping centre group Unibai-Rodamco-Westfield has installed new suites of digital display pods at two London centres.

A total of more than 250 bespoke displays have been installed in the Westfield centres at White city and Stratford. The displays have been designed and built by Trueform.

The digital 4G connected 4K displays have been installed to improve the customer experience and provide marketing opportunities. A selection of 49”, 55”, and 75” screens has been used, employing both Samsung and LG open frame displays and Trueform control engines.

The pods can provide internet connectivity, audience measurement and analytics, and all-light visibility. They are constructed from rugged materials to withstand potential vandalism.