#DF19: Lamborghini uses blockchain to trace heritage cars

Automobili Lamborghini has partnered with Salesforce to speed up the certification checks made on resold vehicles.

The luxury car brand is using Salesforce’s blockchain technology to create a trusted network between distribution partners, which helps to speed up the necessary inspection that takes place at Lamborghini headquarters in Sant’Agata Bolognese, Italy.

Each time a Lamborghini is resold the vehicle can go through up to 1,000 certification checks, which sees technicians work with photographers, auction houses, dealerships, repair shops, newspapers, magazines and other media sources to verify parts and ascertain a full history of the car.

Announced at the Dreamforce 2019 conference in San Francisco this week, the 55-year-old car brand has now digitised this process using blockchain to create a trusted network between the many third parties that help to verify the vehicle.

When sold, each vehicle will now have a full digital record of service, including information on any restoration and prior ownership, which helps to retain the car’s value by avoiding any potential counterfeiting in the second-hand car industry.

“Innovation has been at the core of our company since its founding,” said Paolo Gabrielli, head of after sales at Automobili Lamborghini.

“Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.”   

Adam Caplan, SVP, emerging technology at Salesforce, added: “Blockchain is changing the way companies approach trust and transparency. Lamborghini is a perfect example of this—we're  excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting edge technology like Salesforce Blockchain.”