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Design showcase: Rome flagship for Delvaux

Delvaux – the world’s oldest fine leather luxury goods brand – has opened a new store in the centre of Rome.

The interior design, by Vudafieri-Saverino Partners, has been created to recall the spirit and style of an ancient Roman house, with a modern and ironic spin. The agency has designed all Delvaux stores opened since 2012, working with the brand’s chairman and CEO Jean-Marc Loubier to ensure that each branch celebrates the brand in a different way and reflects its host city.

The latest store is located in an historic building in the exclusive Piazza San Lorenzo. It uses the Domus Romana – the typical house of the upper classes in Ancient Rome – as a leitmotif.

The plan of the store echoes the layout of the these traditional homes, using what would have been the Tablinum (living room), Peristilum (private inner courtyard) and other rooms as retail spaces that become progressively more private.

Features include a 1970s chandelier, and a 17th century painted gaming table.

Leading to the back of the space is the Peristilum, the most private part of the Domus. The signature feature of this room is the building’s original white cross vaults. The columns are decorated with a special wallpaper, designed by Vudafieri-Saverino Partners, in which the ruins of the Neoclassic artist Piranesi are ironically reinterpreted as colourful Pop-Art works.

Every Delvaus store feature a signature wardrobe. In the Rome store this has been inspired by the baroque architecture of Borromini, in tribute to his iconic buildings in the city.