Design showcase: Freitag puts customers to work in 'micro-factory' store

Bags and fashion accessories brand Freitag, which makes its products from recycled truck tarpaulins, has introduced production line capability to a store in Zurich to offer customers the chance to make their own one-of-a-kind bags.

The ‘micro-factory’ Freitag-Sweat-Yourself store, in Grüngasse in Zurich’s district 4, sees the final stages of production brought into the store – where the products are completed by the customers. The feature is seem as an extension of Freitag’s positioning as a brand that offers individual products.

The brightly-coloured production line system creates a distinctive feature visible from outside the store.

Customers book appointments to work a ‘private production shift.’

Shoppers first choose their own components – the front, back and side panels, a pair handles and a patterned cut-off section – from a moving conveyor system. Under staff supervision, they then use a template to cut parts to shape, and use a punching machine and a supersonic welding machine, before staff take over for final stitching while the customer enjoys an ‘after-work drink’.

Photographs: Roland Tännler

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