Costa Coffee kicks off VR training programme

Costa Coffee is tapping into virtual reality to train new staff. 

Over 1,500 stores are being issued with Google Cardboard headsets and tools. The VR element currently includes tips on how to perfect an Americano.

Costa Coffee plans to add such videos as the journey from bean to cup with footage from sustainable coffee farmers in Peru. Additional content will feature a tour of the Costa Coffee Roastery in Basildon.

“We’re always looking for ways to ensure we inspire our teams to love their craft just as much as they love coffee. With the launch of virtual reality we’ll be rapidly educating our new baristas and immersing them in the Costa store environment," says Laura Chapman, Head of Learning at Costa Coffee. 

"We believe this advanced approach to learning will particularly appeal to those in the Millennial generation who are highly open to this type of engaging training. We’re looking forward to continuing to innovate the resources in our VR portfolio for new staff and those looking to diversify their skills and careers at Costa Coffee.”

Earlier this month, Whitbread shareholders agreed to the sale of Costa to Coca-Cola for £4 billion. Whitbread, which also owns Premier Inn, bought the chain for £19 million in 1995.