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Co-op and Silentnight to sell beds online in new venture

The Co-op has teamed up with Silentnight to launch an online service selling beds, viewing the sector as fast-growing part of the retail market.

Yet to sell grocery products via the web, Co-op Beds – found at beds.coop.co.uk – is the second eCommerce site from the organisation after the recent launch of a website selling electricals. Further digital innovations, outside of its core retail business, include an online will-writing service and the trial of a car insurance chatbot, which gives users a chance to research how much they could expect to pay for their vehicle cover.

Co-op Beds has formed a strategic partnership with the UK bed brand Silentnight to offer beds, headboards and mattresses with free delivery, a 14-day cancellation policy and a five-year guarantee.

The move is apparently a nod to Co-op’s past, as the group previously began selling beds in 1904.

Co-op Beds managing director James Holland said: “The UK beds market is set to take off as the population grows and consumers continue to upsize.

“We believe Co-op Beds offers compelling deals, including at the moment an attractive trade-in deal and all our 4.6 million members qualify for a 5% discount.”

The National Bed Federation estimates the UK bed market to be worth about £800 million at manufacturing prices which would equate to around £1.6 billion at retail prices. Co-op also thinks a growing and ageing population further strengthens the business case for entering the beds market.

US mattress retailers such as online player Casper have recently entered the UK market, adding to the competition Co-op will face in the sector. Casper opened a temporary store in London’s Covent Garden in 2016 as it began marketing itself in the UK, allowing people to book a snooze in store to test out its product range.

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