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Co-op announces 2020 online expansion plans

Food retailer Co-op is ramping up its online same-day delivery proposition in 2020, extending the service to 650 of its stores across the UK.

By the end of the year, customers will be able to order goods online and receive deliveries in almost 100 towns and cities throughout the country – either from the retailer’s own Shop.coop.co.uk website or via a burgeoning partnership with Deliveroo.

Until now, deliveries from Co-op’s transactional website – which was launched in March 2019 – had only been available in London and Manchester. This month, the service is being extended to Brighton, Bournemouth, Southampton, and other locations, and will be available from 250 stores in total in 2020.

The rapid delivery service uses low emissions transport, including eco-friendly bikes, to fulfil customers’ orders.

Meanwhile, ordering Co-op food products through Deliveroo will be extended to 400 stores, meaning customers can purchase non-perishable items and have them delivered in under 30 minutes thanks to the online food delivery firm’s network of bikes and riders.

Co-op also announced today (2 January) that it is bringing an exclusive new brand to market, called GRO. The vegan range will be available in stores this month, and Co-op said it meets the growing demand for vegetarian and plant-based alternatives.

Jo Whitfield, CEO of Co-op Food, who spoke to Essential Retail editor, Caroline Baldwin, on the Retail Ramble podcast in November, said: “At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements.

“We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience. Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”

The GRO range features over 35 meat-free products and will be stocked in 2,000 Co-op stores and in up to 4,000 independent retailers through Co-op’s wholesale operation, Nisa.

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