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Co-branded displays as Joie supports charity

Car seat and pushchair brand Joie has introduced new retail displays that reflect its partnership with Liverpool FC to engage young football supporters.

The displays are being used to present a special range of products created as part of Joie’s support for the Liverpool Foundation charity, which creates life-changing opportunities for young people. A portion of the proceeds from sales of the range will go to the charity.

The displays have been developed by Merit Display, and have been installed in five Mothercare stores in the Liverpool area. They feature the Liverpool FC logo alongside Joie’s corporate identity.

“Initially, we built a prototype that was then adapted to suit the needs of the Mothercare environment,” says Merit director Ronnie Mitchell. “The stands have been constructed using a range of quality materials and feature dark wood along with red and white laminates.”