Church's Shoes unites eCommerce, store and manufacturing systems

Luxury footwear brand Church’s Shoes has invested in a new technology solution to bring its multiple systems together and allow the company to have a better real-time view of stock.

Church’s estate, which includes a shop in London’s New Bond Street, now spans across multiple countries, including Italy, Singapore, and Hong Kong – and the new system was required to support further international growth.

The brand replaced disparate, out-dated legacy systems with technology from Italy-based retail solutions provider Dedagroup Stealth. The vendor specialises in serving the luxury fashion market, most notably in its home country, but it is looking to grow its presence across Europe and the US.

With the new technology, Church’s says it can provide a better experience for customers as it now has greater access and transparency of available stock on one platform.

Hamun Shah, chief financial officer at Church’s Shoes, said innovation has been central to the brand’s growth over its 150-year history, “whether it was bringing new production process into shoe-making, wholesaling internationally or driving vertical integration through the launch of its own stores”.

“As such, the decision to drive forward with our ambitious project to reinvigorate our retail IT systems didn’t faze us,” he added.

“We knew that the integrated solution from Dedagroup Stealth would bring together all our eCommerce, in-store and manufacturing systems, to enable us to deliver enhanced customer service to drive even better customer experience and, operationally, real-time reporting and a single stock pool.”

Luca Tonello, sales director & channel manager at Dedagroup Stealth, added: “Today’s luxury shoppers, more than any other consumer, expect seamless retail encounters, with highly personalised and immersive, experience-rich shopping journeys.

“This means forward-thinking retailers, such as Church’s Shoes, recognise the need to underpin their businesses with the function and form of an integrated system."