Choose Love pop-up in Soho provides help to refugees

Charity Choose Love, which campaigns and raises funds to help refugees, has opened a pop-up store on Foubert’s Place in London’s Soho.

The two storey space offers a range of products, with every purchase contributing towards buying a similar item for a refugee, to be distributed by Help Refugees and partners across Europe and the Middle East.

The store is split into three sections, each exploring a different stage of a refugee journey, from Survival (emergency blankets, warm clothing and food), to Future (educational materials and keys to a home).

“Last Christmas, the shop became a beacon of compassion in the heart of central London. Choose Love helped people from all walks of life feel empathy for refugees - and do something practical to help. This year, as displaced people attempt to survive another freezing winter in tents and makeshift shelters, we’ll be inviting people to Choose Love once again and support refugees and homeless populations across the globe,” says Help Refugees CEO Josie Naughton.

“The Choose Love pop up store is a heart-warming example of the kind of difference a community can make when it comes together. We are delighted to be able to donate this space and help the diverse shoppers of London’s West End provide much-needed relief to refugees and the homeless around the world,” says Karen Baines, head of group marketing for landlord Shaftesbury.

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