Chilango puts digital ordering on the menu

Mexican restaurant chain Chilango has rolled out new electronic point of sale (PoS), digital ordering and loyalty scheme capabilities.

The UK-based business, which operates 11 outlets across the UK, mainly in London, is now allowing customers to order ahead via its mobile app and collect on arrival. Similar to the mobile order and pay service offered by coffee chain Starbucks, the system links mobile ordering to Chilango’s physical PoS so in-house staff are alerted to orders.

A digital loyalty programme has also been launched, giving customers a chance to earn points and rewards. Through its integration with the ordering system, Chilango says it will be able to analyse and use data to tailor its marketing activity accordingly.

Chilango is using Centegra’s PoS, Preoday’s order-ahead system and Swipii’s loyalty solution, which are all linked up to form one customer platform.

Dan Houghton, co-founder of Chilango, said: “We wanted to take our time developing an integrated platform that was perfect for ours and [our customers’] needs.

“It’s why we chose to work with three, market leading technology providers – rather than choosing an all-in-one solution that might fail to meet that requirement. Together these three companies are helping us optimise the guest journey, collecting the data we need to manage our menu, marketing and loyalty programmes, as well as maintaining our strong brand image.”

What’s Hot on Essential Retail?