Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

Carrefour signs comprehensive Google Cloud deal

French grocery chain Carrefour has announced a partnership with Google, which will ultimately platform the retailer on a new Google shopping website and Google Assistant in France.

The deal will also result in the creation of a Carrefour-Google innovation lab, as well as various new digital initiatives for the wider Carrefour Group.

A joint statement from the businesses indicated that the common objective of the partnership is to bring together the expertise of both companies so they can offer consumers innovative commerce experiences whether in a store, online, on smartphones, or with voice-enabled technology.
Carrefour will be exploring how it can use Google Assistant, Google Home and a new Google Shopping website in France, and by early 2019 users in France are expected be able to shop for groceries through several of these channels. Users will have the opportunity to use Google’s suite of tech to order goods, and get them delivered to their homes or for store pick-up. 

The innovation lab, which will open this summer, will see engineers from Carrefour work alongside Google Cloud artificial intelligence experts to develop new innovations aimed at improving the customer experience. 

As part of the partnership, more than 1,000 Carrefour employees will be trained with the support of Google Cloud in six months. The retailer will deploy Google Cloud’s G Suite productivity and collaboration solutions, which entail Gmail, Calendar, Drive, Hangouts, Docs, and more, to more than 160,000 employees.

Alexandre Bompard, CEO of Carrefour, thanked the Google teams in France and the US for what he described as “a strategic partnership”.

“This alliance makes Carrefour the first partner of Google on grocery eCommerce in Europe, creating a strong bond between the two companies,” he added.

“It also marks an important step in the new story written by Carrefour since the announcement of the Carrefour 2022 plan. It allows us to accelerate our digital evolution and get a head start in deploying the omnichannel approach we want to offer our customers.”

What’s Hot on Essential Retail?