Byron launches Facebook Messenger payment bot in London locations

Byron’s customers can now pay using a Facebook Messenger chatbot created by Flyt, the first of its kind to be fully rolled out in the UK.

They can select their restaurant’s location inside Facebook Messenger and enter their table number. Their bill data is then recalled from the Point of Sale system and appears in Messenger, where they can authorise it.

The chatbot will initially be available at the burger chain’s Farringdon, Holborn and Central St Giles locations in London, followed by Leicester Square, Waterloo, Richmond, Bluewater and Wardour Street. 

“This latest innovation using Facebook Messenger further decreases the friction for giving our guests control in how they choose to pay,” says Steve de Polo, Managing Director of Byron. “We’re proud to be the first to roll-out this service and are in the process of making it available across our restaurants.”

Wahaca piloted the chatbot earlier in the year. The UK restaurant chain reports that it accounted for up to 14.5% of payments. At its peak, the conversion rate was as high as 69%.

“This bot makes pay-at-table easily accessible as Facebook Messenger has 1.3 billion monthly active users worldwide,” says Flyt CEO Tom Weaver. “It’s the perfect example of how relatively simple tech can be used to improve the customer experience and draw more people to your restaurant.”

What’s Hot on Essential Retail?