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Brits won’t tolerate tech downtime, ByBox survey

New research highlights the knock on effects of retail technology downtime.

Supply chain specialist and RBTE 2018 exhibitor, ByBox, surveyed 1,000 UK shoppers. 69% felt irritated, angry or were unable to complete their purchase as a result of downtime and maintenance. At the same time, however, 72% fully support in-store technology innovations that make their shopping experience as seamless as possible. 

“With the focus greatly pointed towards building in-store engagement strategies, complimenting retailers’ omnichannel shopping experiences, new methods of connecting with consumers in-store will increase the use of technology, providing opportunity as well as increased points of failure,” says Simon Fahie, managing director – global technology, ByBox. 

“Our research shows that while consumers embrace new technology, downtime will not be tolerated, consumers will literally abandon a purchase should one occur. This presents a challenge to retailers and their systems providers to improve same-day fixes and SLAs that keep up with the demands of today’s consumer.”

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